One of my favorite things about working on the API Product Management team is seeing all of the amazing products and apps that the Sears Developer Network builds using the Sears Open API Platform.
Since launching the Sears Developer Network and the Sears Open API Platform in 2010, we haven't particularly done a good job in showcasing your work. That's why, here at the start of 2012, we've made the commitment to do our best to highlight the achievements and contributions of our developer community.
We're excited to start the year off with a BANG with one of our very own!
Just a few weeks ago, our very own Sears Mobile team earned not one, but TWO of the highest accolades and most prestigious awards in mobile commerce: 2011 Mobile Retailer of the Year and 2011 Mobile Commerce Website of the Year.
Check out the wonderful words Mobile Commerce Daily had to say about these two fantastic honors:
Mobile Commerce Daily is convinced that Sears serves as a role model for retailers for its outstanding use of mobile. The Mobile Retailer of the Year is the most prestigious honor for smart, strategic and creative use of the mobile medium. Target won the honor in 2010 and eBay won in 2009.
“Sears gets that mobile commerce is not about the channel, but about the customer,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “Today’s store is not just doors, shelves and escalators, but keypads, local search and appealing product display on screens, and Sears’ mobile strategy is completely reflective of how control of shopping has shifted to the customer.
“Through its 360-degree use of mobile to support not only that medium but stores and online, Sears has shown a level of maturity rare among the nation’s leading retailers,” he said. “Sears’ mobile presence is making it easier to shop with the brand, and thus prepare the retailer for 21st century retailing and marketing.”
Sears saw double-digit growth in mobile sales during the Thanksgiving holiday weekend and had the highest-ranking mobile commerce sites for Black Friday, according to the Compuware Gomez Performance Satisfaction Index.
Why are we so excited?
Sears Mobile consumes our Product Search API, Product Details API, Store Locator API and several of our 150 internal-facing APIs that are exposed for consumption by Sears and select partners.
Why should you be excited?
We want you to use our data and Open API Platform to build your own mobile apps or any other experience your heart desires. Our public facing APIs are available for anyone in the SDN community to use, but if you are an active Sears Open API Platform user and want to take it to the next level with some of our internal-facing APIs, let's talk: @SearsAPI or philip.nowak@searshc.com.
